IndiCasa

A vacation rental platform designed to simplify booking, blending global design sensibilities with Indian roots.

  1. Overloaded & Cluttered Navigation Bar: Too many nav-bar options with clashing CTAs distract users from the primary booking flow.

  2. Weak Visual Hierarchy: The oversized search box and busy background image compete for attention, while multiple toggles in the search box and nav-bar create cognitive overload.

  3. Uneven Content Presentation: Property cards vary in dimensions and show inconsistencies in location details and currency formats, making comparisons difficult due to a lack of uniformity.

  4. Inconsistent Design System: Fonts are used without a clear scale, breaking hierarchy. Colors (mixed blues/reds), button styles, and iconography lack standardization, which reduces clarity.

  5. Excessive White Space: Large gaps on the booking page and between sections create a sense of wasted space, while some cards feel cramped, disrupting visual balance.

Problem

Solution

Clean & Focused Navigation: No clutter and secondary CTAs, keeping the booking journey as the primary focus.

Streamlined Booking Form: A right-sized, balanced search box without excessive white space strengthens focus on inputs and creates a smoother first interaction.

Strong Visual Hierarchy: Prioritizes search and booking actions over background images and secondary content.

Solution

Consistent Content Presentation: Standardized card ratios, location details, pricing formats, and CTA buttons. Ratings, deals, and features follow uniform patterns, making comparisons easy.

Unified Design System: Consistent use of fonts, colors, icons, and button styles across the interface reduces cognitive load and builds user trust in the brand.

COLOR PALETTE

TYPOGRAPHY

H1 / 32–36px / Bold

H2 / 24–28px / Semi-Bold

H3 / 18–20px / Semi-Bold

Body Text / 16px / Regular

CTAs / 16px / Bold

Ratings / 12–13px / Semi-Bold

Nunito Sans

Deep Teal

004D4D

Muted Cyan

336666

Soft Off-white

F8F7F9

WARM LIGHT GRAY

EFEDEF